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Why You Should Have A Business Website

Not having a website simply means you do not exist in online world at all and you will lose all benefits which you could have through a business website. In today’s world Importance of website is really at higher end, which can lead a lot of opportunities for your business. Still thinking why websites are important for business growth? Than here are few quick points which you need to know to understand the importance of website and why your business need a website to grow.

 1. A Purposeful Website

A Purposeful website It is important to have a website that has a purpose. The very purpose should be prominent in the content, outlook and call-to-action of the website as well. It also needs to be functional with a professional representation of the company. The products or services offered need to be listed with an easy, non-cluttered navigation for the customers not to get lost while they are at it.Alongside the content being informative, it also needs to be engaging if you want the customers to stay there and check out the website even if they aren’t willing to purchase something in the first place. That is how real marketing works: The design and content together should compel the visitor into thinking that this is what he really wants to buy!

2. Online Business Face and Identity

A high quality website provides an online face for your business. Having thousand of local customers who visit your business location is really great but at same time you require online business identity as well for your business. As you would be aware its time of internet and their are millions of users search internet to find out the vendors. Than why you are missing this opportunity to loose your customers by not having an online presence for your business.

3. Global Business Reach

A website is accessibly globally and any person in this world can reach to your website within fraction of seconds. This does not matter from  which location they are or how they will reach to you. Your customers just require a computer & internet connection to reach you from any part of the world. But do you have a website available for them to reach to you? So you must have a high quality website designing for your business to make the reach business globally.

4. A new way of Lead Generation

Internet become the new way to generating new leads and business opportunities. Most of users just look in to internet through search engines to find out the best vendor who can deliver what they are looking for. If you are having a website and have done proper Search Engine Optimization of your website properly than those users can easily converted into your potential customers. So you don’t need to neglect this new way of lead and business generation through business websites.

These are few quick things which you must know to understand the importance of a website and if you still don’t have a website than you must start looking for a website designing company right now to make a high quality business website for your business.

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LiFi Installations – South Africa.

LiFi (light fidelity), a disruptive technology, is the transfer of data using light waves as opposed to using the traditional radio waves. It is a wireless optical networking technology that uses LED light bulbs for transmitting data using the visible light spectrum and does not interfere with radio waves. LiFi can be up to 100 times faster than Wi-Fi or Wireless Fidelity.

LiFi will not replace Wi-Fi, however it will work in conjunction with it. There are some limitations as LiFi cannot mover through walls, however this limitation means that your neighbours cannot pickup your connection. It cannot be used outdoors as it interferes with direct sunlight.

“ LiFi is not “100x faster than WiFi.” The latest WiFi standard (IEEE 802.11ad) or Wi-Gig supports data rates of 7 Gbps. LiFi has never achieved 700 Gbps.”

Internet speeds are directly dependant on the ISP and can be limited by what is offered by them.

It is also important to know that the type of light source ie: small and large LED as well as Laser LED, will have an impact as to what speeds can be achieved.

Benefits of Lifi:
1.
    Security – Lifi can only be accessed in the direct area that is lit up by the LED
2.    Speed – Significantly faster than WiFi
3.    Green Energy  – Lifi uses less electricity with LED technology

LiFi is not available in South Africa yet and will most likely only present itself for sale in 2017.

SOURCE: http://www.westech.co.za/it-services/lifi

Disruption! Start-up is shaking up Lithium Industry

The lithium market is controlled by an oligopoly, and the members have had no compelling reason to make big improvements.

Four companies control approximately 90% of the world’s lithium supply. One of those companies, Albemarle Corporation, operates the Silver Peak Mine, directly next to Pure Energy’s property. Albemarle also has a partnership with Tianqi Lithium based in China. The other two major players are SQM (from Chile) and FMC (American). These four companies have essentially dictated the pricing market for lithium. Given their oligopoly (and rising demand), they’ve no reason to make big changes to their operations.

Pure Energy has joined forces with Tenova Group’s Bateman Advanced Technologies to facilitate a change in the way lithium is produced from brine deposits. Bateman’s technology involves pumping the brine into a solvent extraction facility to selectively target the lithium-bearing salts. So far, the preliminary test results have far exceeded the efficiency and efficacy of conventional lithium brine extraction technology.

With several newer companies getting into electric vehicles and batteries, the industry dynamic has changed. For instance, GM plans to mass produce the Bolt a $35,000 electric car by 2017-2018. The only way this can be accomplished is by keeping costs low.

This supply/demand dynamic gives small, upcoming lithium producers like Pure Energy a chance to make inroads with big clients looking to pay a lower price for lithium. Importantly, with Bateman’s technology, Pure Energy should be able to produce battery-grade lithium at a much lower price than current methods – so charging a lower price shouldn’t squeeze future margins.

Source: http://www.marketwatch.com/story/this-emerging-lithium-producer-could-disrupt-the-entire-industry-2016-02-25-920250

Apple VS FBI

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The battle between Apple and the FBI is just getting started. A historic legal fight between Apple and law enforcement is heating up. All because of one iPhone. But the impact of this case goes way beyond one phone. It could shape the future of all computer security determining if corporations can be ordered to do hacking and computer forensics at the government’s request.

Apple filed a formal legal response to the court order that it needed to help the FBI unlock an iPhone that belonged to one of the San Bernardino shooters. The 65-page filing opposed the order with Apple arguing that the court is violating it’s constitutional rights under the first and fifth amendments.

Apple says what the government is asking it to do It’s too dangerous, and is a boundless interpretation of the law. Apple’s lawyers argue that this will not be a one time situation. This isn’t about giving the government a secret master pass code that it had all along. Apple was asked to have it’s own engineers to write a new type of software to put on the phone to break in. And Apple argues That writing computer code is as protected as free speech since this code will be destroying the secure product that Apple has created.

Silicon Valley is coming together to support Apple on this.Microsoft’s chief legal officer has said “Microsoft wholeheartedly back Apple in a fight, and that it’s going file an amicus brief to the court in support.” Facebook, Twitter and Google also said they would do the same. At an annual investor meeting held on Apple’s campus Friday CEO Tim Cook told shareholders in attendance that He’s not afraid of a fight with the Feds, and the 500 or so shareholders in the room were giving standing ovations to Tim Cook, showing support to Apple.

So, what is next?

The government can respond to Apple’s objections by March 10th, and Apple could then respond with another statement by March 15th. Then a federal hearing on  March 22nd, which is rumored to be the same day Apple is expected to announce a brand new 4-inch iPhone, 9.7-inch iPad Pro, and new Apple watch bands (Which was originally to be announced on the March 15th March). So that’s the day to watch.

So interesting times ahead for Apple and the smart phone as a whole.

Source: http://www.wired.com/2016/02/apple-may-use-first-amendment-defense-fbi-case-just-might-work/

 

Google now lets any live blog show up in its search results

SOURCE: VentureBeat

Earlier this year, Google introduced carousels into its search results page. It initially was aimed at letting publishers display multiple news items on a single page, but now the company has expanded this offering to include live blogs.

A photo of what carousels look like in search results on Google.

Over the past couple of months, Google has worked with The Guardian, The Washington Post,The Telegraph, and ScribbleLive to figure out how to implement this feature. Now when news happens, you can find the latest timeline just by doing a search. Continue reading “Google now lets any live blog show up in its search results”

How Our CSS Framework Helps Enforce Accessibility

Screenshot of two visually identical 'Buy it Now' buttons

Spot the difference….You can’t! To a sighted user it appears we have two identical button elements.

A user interface control not only needs to look like a certain control, it must be described as that control too. Take for example a button, one of the simplest of controls. There are many ways you can create something that looks like a button, but unless you use the actual button tag (or button role – more on roles later), it will not be described as a button.

Why does it need to be described as a button? Users of AT (assistive technology), such as a screen reader, may not be able to see what the control looks like visually; therefore it is the job of the screen reader to describe it aurally. A screen reader, such as VoiceOver for Mac OSX and iOS, can do this job only if we, the developers, ensure the correct semantics are present in our HTML code.
Continue reading “How Our CSS Framework Helps Enforce Accessibility”

9 Places You Can Learn How to Code (for Free)

Coding isn’t just for the supergeeks anymore–getting a little code under your belt is an incredibly valuable skill for marketers and any other members of a business team. You can:

  • Use HTML to fine-tune some wonky text paragraphs. Even the smallest bit of HTML knowledge can be helpful when dealing with finicky content management systems.
  • Communicate better with your company’s programmers. Maybe you don’t need to be a programming pro yourself, but having basic code literacy will help you relate to the coders in your workplace and better understand how and why bugs occur.
  • Optimize and test landing pages. Basic HTML and CSS are key if you want tooptimize and test your landing pages. And trust me–you definitely want to be doing those things!
  • Cut down on IT managers. While you’ll likely still need some head IT honchos, more coders means less workout for the IT team.
  • Empower creators. Understanding code opens up huge opportunities to create original, unique content, whether in the form of websites or through app development.

Continue reading “9 Places You Can Learn How to Code (for Free)”

What Makes a Slogan Successful? [Infographic]

You might not remember the exact content of the Taco Bell commercial you saw last week, but you probably remember their punchy slogan — “Think outside the bun” — followed by the ding of a bell.

What makes a slogan like Taco Bell’s so sticky? How can you make sure yours will be memorable, too?

For data-driven tips on what makes a slogan successful, check out the infographic below from SiteProNews. You’ll learn the factors of what makes a great slogan and get examples of some of the most successful slogans of all time. (And check out this blog post for a more in-depth look at some brands with really catchy slogans.)

Source: blog.hubspot.com

Twitter-Google Partnership: What this means for your business or brand

Route404 | Social Media Service
Route404 | Social Media Service

On the 19th of May twitter announced its implementation of its partnership with Google and explained how it will affect users. The implementation of tweets in Google search result has been done in the US and will be implemented in other countries including South Africa as we progress through the year.

What to expect.

Mobile queries will produce real time content from twitter in addition to typical mobile search results. for example you can search for a topic and Google will return a handful of recent tweets by or about that topic, or if you prefer searching for hashtags, results will be returned for the trending term, all this without leaving the Google app. Continue reading “Twitter-Google Partnership: What this means for your business or brand”

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